Brands That Experienced A Difference
MY APPROACH
A senior partner who owns the outcome.
Most consultants hand you a strategy and move on. Most agencies run tactics with no strategy behind them. I sit in between. I set the direction, lead the work, and stay accountable for the pipeline it brings in.
I run it, not just plan it
I'll take charge of your marketing operations & team with primary focus on improving leads & pipeline.
A founder's perspective
I know the pressure of a pipeline that swings month to month. Steadying it is the whole job.
AI-native, human-led
I'll help build, deploy and improve AI systems to make marketing execution faster while retaining quality standards.
Focused on revenue
I judge the work by pipeline and revenue, not traffic, clicks, or a good-looking report.
WHO I WORK WITH
I do my best work with three kinds of teams.
I work with founders and leaders who have a solid product/solution and need a senior hand to turn it into steady pipeline, without hiring a full-time CMO.
B2B tech & SaaS firms figuring out marketing
You've a solid solution or product that works and need marketing strategy & execution that brings in steady, qualified pipeline to grow.
Bootstrapped founders going global
You've bootstrapped your way to a stable revenue and now want to expand. I can engineer and deploy proven GTM playbooks that will bring in money.
Funded startups past product-market fit
You have finally hit the right traction and budget, and now you need a senior hand to turn momentum into a real engine.
HOW I WORK
B2B Fractional CMO Services.
Three ways to work together, from a one-off audit to running your whole marketing function.
Marketing Audit
The quickest way to see what's holding your pipeline back, with a clear plan to fix it.
Content Engine
Research-led content, written for humans, that drives pipeline from inbound and outbound.
Fractional CMO
I run your marketing, lead the team, and own the pipeline. A senior leader at part-time cost.
WHAT I MEASURE
The scoreboard we agree on up front.
Before any work starts, we agree on what winning looks like. These are the numbers I report on, and the ones I answer for.
Qualified Leads
People who match your buyer and are ready for a sales conversation.
Pipeline
Real opportunities tracked from first touch to close.
Revenue
The number that decides everything else.
SUCCESS STORIES
What this looks like in practice.
HEALTHCARE AI PLATFORM
A 6-figure enterprise deal from improved ABM system
Barely 2% of their emails were getting opened. We rebuilt the account-based email system around what buyers actually cared about, fixed the targeting, and rewrote every message. Opens climbed to 8-10%, and pipeline brought in a 6-figure enterprise deal.
2.5x increase in pipeline for a performance engineering company
The agency the CEO hired were doing a really bad job with no real numbers to show. They hired me to fix that and make it better. Their marketing systems got better, inbound stabilized, and leads & pipeline improved significantly.
From declining traffic to ~$90-100K monthly
pipeline for a dev company
From 15k to 2k per month and traffic continued dwindling with no remedy. I helped remove over 200+ unnecessary pages from their site, create a proper organic growth strategy, improve content and established link building. Traffic went up to 5k/month and pipeline grew 3x.
TESTIMONIALS
What Clients Say
"It was a pleasure working with Simon. He made a huge difference to our ABM campaigns. He brings sharp critical thinking to the table that moved the needle. He'll be a great asset to any company."
Rishbh Rana,
Head of Marketing, HealthWorks AI.
"Simon owned the project from the get go, built our organic growth channel from ground up, with solid understanding of our audience who're primarily into Shopify space. He worked with us on our Report Pundit & Bloom Analytics products, and we’re really grateful for his assistance."
Codi Hall,
Director - Product Strategy, Dayspring Technologies
Simon is my go-to guy for any marketing problems, his work has always given us great results. I especially appreciate his research capabilities.
Rajinder Gandotra,
Founder & CEO, Avekshaa Technologies
FAQs
Questions founders & marketers ask me.
Fractional CMOs take care of your entire marketing team with focus on generating qualified leads & signups without the full time marketing cost. Basically, I step in as your marketing leader on a part-time basis. I set the strategy, lead the work, manage the team and vendors, and answer for the pipeline, without the cost or commitment of a full-time hire.
An agency runs the tasks you hand them. I sit on your side of the table, set the direction, and own the outcome. You also get me directly, not an account manager passing work to a junior team.
Two things. I build and deploy AI systems that take the slow, repetitive work off your team, from research to reporting. And I build the content and structure that gets you found when your buyers ask Claude, ChatGPT or Gemini for a solution, which is where more B2B research now starts.
It depends on scope and how we work together, so I don't put a number on the site. We talk it through on a quick call once I understand what you need.
We start with the fixes that move pipeline fastest, so you usually see early signs in the first month or two. The bigger results build over the following quarters.
Yes. I work with B2B tech and SaaS companies globally.
RESOURCES
