<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Simon Raj Kalapatapu]]></title><description><![CDATA[Simon Raj Kalapatapu]]></description><link>https://www.simonraj.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 02 Nov 2026 11:08:34 GMT</lastBuildDate><atom:link href="https://www.simonraj.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to Select a Fractional CMO for Your B2B SaaS Company]]></title><description><![CDATA[Eight criteria for selecting a fractional CMO for your B2B SaaS company, plus the accountability question most founders get wrong and a scoring framework.]]></description><link>https://www.simonraj.com/post/how-to-select-a-fractional-cmo-for-your-b2b-saas-company</link><guid isPermaLink="false">6aa14b85b4b9ffcc2f35eb08</guid><pubDate>Wed, 09 Sep 2026 14:19:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b51f78_0cbfda27fa30469f850373e99c1c8802~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Simon Raj Kalapatapu</dc:creator></item><item><title><![CDATA[B2B Marketing in 2026: 3 Things That Are Dying and 3 That Are Winning]]></title><description><![CDATA[The 2023 B2B playbook is breaking. Three tactics losing ground in 2026, the three replacing them, and the one shift most teams are most exposed on. ]]></description><link>https://www.simonraj.com/post/b2b-marketing-in-2026-3-things-that-are-dying-and-3-that-are-winning</link><guid isPermaLink="false">6a2c359b16a9a8229e05a71e</guid><pubDate>Fri, 12 Jun 2026 16:59:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b51f78_747b5f8136224aad8e8bbeae9c6e4642~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Simon Raj Kalapatapu</dc:creator></item><item><title><![CDATA[I Researched 200+ B2B Tech Companies This Week. Not a Single One Appears in AI Search.]]></title><description><![CDATA[Most B2B tech companies rank on Google but are completely invisible when buyers ask AI who solves their problem. Here's what I found after researching 200+ companies — and what it's costing them.]]></description><link>https://www.simonraj.com/post/i-researched-200-b2b-tech-companies-this-week-not-a-single-one-appears-in-ai-search</link><guid isPermaLink="false">6a2a46b0f8e7e84c72c1811a</guid><pubDate>Thu, 11 Jun 2026 06:29:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b51f78_74337f605e11499ab4f6de5fe01d8fd5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Simon Raj Kalapatapu</dc:creator></item><item><title><![CDATA[Claude Fable 5 Changes the Math for B2B Marketing Teams]]></title><description><![CDATA[Anthropic released Claude Fable 5 on June 9. It sits in a new tier above Opus, and the benchmarks are impressive. Everyone is calling it a superpower. They are right, but most of them are pointing at the wrong feature. The superpower is not that it is smarter. It is that it does not stop.]]></description><link>https://www.simonraj.com/post/claude-fable-5-changes-the-math-for-b2b-marketing-teams</link><guid isPermaLink="false">6a291182948a6dcad12ce176</guid><pubDate>Wed, 10 Jun 2026 07:30:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b51f78_6e6303422ed8415ebd5e8ba7c1295e13~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Simon Raj Kalapatapu</dc:creator></item><item><title><![CDATA[The Agency Playbook for the AI Era: 8 Patterns From Agencies Who Are Actually Winning]]></title><description><![CDATA[The 8 operating patterns separating marketing agencies that win in the AI era from those losing margin. From paid audits to ICP discipline — what actually works.]]></description><link>https://www.simonraj.com/post/the-agency-playbook-for-the-ai-era-8-patterns-from-agencies-who-are-actually-winning</link><guid isPermaLink="false">6a02d95748aeb3fcb23f430f</guid><pubDate>Tue, 12 May 2026 08:04:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b51f78_297bd93b5f3d4ba6ba6c3ba839d862f7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Simon Raj Kalapatapu</dc:creator></item><item><title><![CDATA[How do you build predictable demand for a B2B AI product? Three levers, in order]]></title><description><![CDATA[B2B AI companies build predictable demand by pulling three levers in this order. First, ICP clarity as the anchor. Second, closing the AI adoption gap through translation rather than transformation. Third, AI SEO as the distribution engine.]]></description><link>https://www.simonraj.com/post/b2b-ai-marketing-three-levers</link><guid isPermaLink="false">6a021260618ba45174fa36ab</guid><pubDate>Mon, 11 May 2026 17:46:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b51f78_6df4b86c306640c8a61eb717aba1daee~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Simon Raj Kalapatapu</dc:creator></item><item><title><![CDATA[I've Looked at 500+ B2B SaaS Websites This Year. Here's the Same Mistake on All of Them.]]></title><description><![CDATA[Your website looks good. The copy is clean. The design is professional. And yet qualified buyers are landing on it every day and leaving without reaching out. This is not a design problem. It is a sequence problem.]]></description><link>https://www.simonraj.com/post/i-ve-looked-at-500-b2b-saas-websites-this-year-here-s-the-same-mistake-on-all-of-them</link><guid isPermaLink="false">69fb64fc9fa0baa4b8b6f430</guid><pubDate>Wed, 06 May 2026 16:15:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b51f78_e82a05b6e43b493bbfaca048e76b65c1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Simon Raj Kalapatapu</dc:creator></item><item><title><![CDATA[Your B2B SaaS Company Needs Pipeline System, Not Marketing Activity.]]></title><description><![CDATA[Marketing activity is things happening. A pipeline system is those same things connected to each other and producing a predictable result.]]></description><link>https://www.simonraj.com/post/your-b2b-saas-company-needs-pipeline-system-not-marketing-activity</link><guid isPermaLink="false">69f86be45caf4ed272b9ab8c</guid><pubDate>Mon, 04 May 2026 10:31:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b51f78_4cd02b5bc1d9486ba7affe1fd11ad7c8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Simon Raj Kalapatapu</dc:creator></item><item><title><![CDATA[Why your B2B SaaS go-to-market strategy is failing ]]></title><description><![CDATA[Skipping strategy before execution is why $8K agency retainers generate zero pipeline. Here's the 6-step GTM framework I use with clients.]]></description><link>https://www.simonraj.com/post/why-your-b2b-saas-go-to-market-strategy-is-failing</link><guid isPermaLink="false">69e4b6955e3a88e8e09cb59b</guid><pubDate>Mon, 20 Apr 2026 01:49:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b51f78_9f62fcc041cb4bbab23a8eb65a100914~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Simon Raj Kalapatapu</dc:creator></item></channel></rss>