B2B MARKETING SERVICES
Three Ways to Work Together
EVIDENCE-LED
Marketing Audit
Find out exactly why your marketing is not producing pipeline.
I review the whole engine. Positioning, website, content, search and AI search visibility, paid ads, outbound, and funnel. Then I tell you what is broken, what it is costing you, and what to fix first.
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A prioritised fix list with evidence
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A walkthrough call to go through all of it
QUALITY-FIRST
Content Engine
Content that drives buyer action and pipeline, from inbound and outbound.
Everyone has the same AI tools, so volume no longer wins. We dig into your CRM, sales calls, market and competitors to find unique points of view. Then we craft content that answers real buyer problems and shows your brand where they look: Google search, AI search, YouTube, LinkedIn, Reddit and their inbox.
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In-depth account and market research
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Strategy for each inbound & outbound channel
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Original research and topic clusters
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Human crafted content
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Dashboard to track results
OUTCOME-OWNED
Fractional CMO
A senior partner who owns the one outcome that matters most: Revenue
We run marketing. Strategy, execution, team, vendors, reporting, and the number. This is an ongoing partnership, not a project.
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Full strategy and roadmap
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All three engines built and run: inbound, paid, outbound
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AI search visibility as a core channel, not an experiment
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Team direction and hiring
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Vendor and agency oversight
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Monthly reporting on pipeline and revenue